Data Privacy

Data Privacy

October 1, 2016

Privacy and Data Handling Policy, Inc. (“”) respects the data provided by our users and we are committed to protecting the personal information collected about, or provided by, you, your Agents and End-Users. To that end, we have designed the Privacy and Data Handling Policy (this “Policy”) to guide how we store, collect, manage and use the personal information we obtain in connection with our Services. This Policy applies only to information submitted and collected by through use of the Services and does not apply to information that may be collected offline or collected through any other method including your use of any website or its affiliated entities may operate.

By using and accessing the website and its Services, you agree to be bound by the terms of this Policy. may, from time to time, make changes to this Policy. If we make any material change to this Policy we will notify you of those changes by posting them on this site and we will indicate the date of last revision. Your continued use of the Services after changes have been posted to the Policy will constitute your acceptance of those changes.

Last updated: November 3, 2015

This Policy describes the treatment of information provided or collected on or through our website, which is currently located at (the “Site”). This Policy applies to the Service, but not to websites maintained by other companies or organizations to which we may provide links. When you link to these websites, this Policy no longer applies. We are, therefore, not responsible for the content or activities provided or created on such sites. If you have any questions about this Policy or our data practices, please do not hesitate to contact us.


Business Partners

Business Partners are the mobile application publishers and developers in the network that have registered for, or are subscribers of, the Services.


Consumers are those individuals who download, use or otherwise interact with mobile applications built using tools and related services provided by

Hashed Data

Hashing is a technique that anonymizes data. Storing information as hashed data allows to associate certain information with a Consumer without directly affiliating him or her with personal information. may store sensitive information in hashed form to help protect the privacy of such Consumers while providing the Services. Please refer to the Data Security, Integrity and Retention of the Policy or the Consumer Privacy portion of the Site for additional information about how we use “hashing” to safeguard Consumer information. 

Web Beacons

A web beacon (sometimes referred to as a “pixel tag”) is a programming code that can be used to display an image on a website, email or other communication. Web beacons are typically one-pixel, transparent images and are used to transfer an individual’s unique user identification (often in the form of a cookie) to a database in order to associate that individual with previously acquired information about him or her in a database. uses web beacons keep track of certain online behavior (e.g., the websites you visit, the mobile applications you use, your interaction with emails etc.) in order to help us to determine the types of things that you find the most interesting.

The Information We Collect

Personal Information is information that others can use to identify, locate, or contact you, including but not limited to, your name, email address, postal address, and phone numbers (collectively “Personally Identifiable Information” or “PII”). Specifically, may collect the following PII in connection with your use of the Services:

  • Age
  • Date of Birth
  • Gender

In addition to the PII listed above, may also collect:

  • Your platform preferences
  • The types of hardware you may own
  • Generic geographic location, such as the city in which you are located
  • Operating System
  • Connection speed
  • IP Address

In some cases we may assign an identification number to your device (“Device ID Number”). Device ID Numbers may be linked with PII only for the purposes of providing the Services or for internal reporting purposes. We will never rent or sell your PII.

You can enable or disable geolocation services when you use our services at anytime, through your mobile device settings.

For additional information regarding the steps we take to safeguard your information, please refer to the Data Security, Integrity and Retention section of the Policy.

How The Information Is Collected


Depending on the nature of your interaction with the Services, may collect information from you automatically and/or when you voluntarily choose to provide us with information. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

By downloading and using a mobile application, you grant the application developer with permission to collect device information and share it with may track this information over time and across multiple applications (and may also combine the device information with anonymous information from other sources) in order to deliver the Services. In addition, may collect information from Consumers through use of a Cookie, Web Beacon or similar tracking technologies if the Consumer accesses the Services from a browser or is redirected to a browser by links provided through the Services. Certain links may redirect you to a browser where may use a Cookie to track Consumer activities.

A “cookie” is a small bit of record-keeping information that sites often store on a user’s computer or mobile device. Cookies are typically used to quickly identify a user’s device and to “remember” things about the user’s visit. For example, we may use cookies or a similar method to keep track of your app session. Information contained in a cookie may be linked to your personal information for this purpose. You can disable cookies or set your browser to alert you when cookies are being sent by your device or computer although this may affect your ability to use many of the features of the Service.

Business Partners:

If you are a Business Partner, we collect information that you voluntarily provide us during your interaction and registration with the Services. For example, you may choose to provide with information when you directly request information or services from us, submit or receive a payment, or complete the online forms available on the Site.

We may also collect certain types of information automatically, including through the use of Cookies, Web Beacons and other similar tracking technologies. These tracking technologies allow to personalize your experience with the Services and keep track of certain online behavior in order to help us determine the things that you find most interesting.

Third Party Sites

We may share certain personal information we collect about you with our service providers who perform functions on our behalf. Examples include processing credit card payments, sending postal mail and email, analyzing data, and providing marketing assistance and customer service. These service providers are not authorized by us to use or disclose personal information except as needed to perform their functions or comply with legal requirements, and they may not use it for any other purpose. Further, they must process the personal information in accordance with this Online Privacy Policy.

How We Use Information uses the information we collect about you to provide the Services and to gain a better understanding of the products and services that may interest you. For example, we may use your information in order to:

  • Operate, manage and improve the Services;
  • Respond to your inquiries;
  • Provide you with requested services;
  • Communicate with you about your account, your interactions with the Services or your contacts’ interactions with the Services; and
  • Protect the rights or property of or third parties may process and/or store personal information both within the United States and internationally.

For additional information regarding choices you may have with respect to our use of your information, please refer to the Your Controls section of the Policy.

The Services may link to third party websites, applications and/or other third party content. Please note that cannot control the treatment of your information by such third parties, and that the privacy practices of third parties may differ from those described in this Policy.

Sharing With Third Parties

Our Services may contain links to websites operated by other companies. Some of these third-party sites may be co-branded with an logo, even though they are not operated or maintained by does not share your personal information with those websites and is not responsible for their privacy practices. Once you have left our website, including leaving the site for the processing of a credit card, you should check the applicable privacy policy of the third-party website to determine how they will handle any information they collect from you.

Your Controls

If you are a Consumer to the Services or authorized as an Agent under a subscriber’s account to the Services and would like to opt-out of getting marketing communications from us please contact us at or follow the unsubscribe instructions included in each marketing email.

We process and store service data on behalf of our subscribers. We have no direct relationship with the individuals with whom our subscribers may interact using the Services. If you are an individual interacting with a subscriber of our Service and would no longer like to be contacted by that subscriber, please contact that subscriber directly.

Children’s Privacy

We do not use the Services to knowingly solicit data from or market to children under the age of thirteen (13). We request that such individuals do not provide personal information through the Services. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should promptly contact us and we will take reasonable steps to ensure that such information is deleted from our files.

Data Security, Integrity and Retention

Your privacy is very important to and we are committed to protecting your personal information from unauthorized access, use or disclosure. We have implemented physical, technical and administrative security measures for the Services that comply with applicable laws and industry standards. For example, we use firewalls, encryption technology and other automated software designed to protect against fraud and identity theft.

In addition, we take steps to ensure that information is stored in an anonymous format wherever possible through “hashing”. When a Consumer downloads and uses an App or website that requests to provide the Service, we may collect and process information locally on the Consumer’s mobile device. This allows us to identify the sensitivity level of certain device information prior to transferring it to our servers for storage. Rather than sending sensitive device information as raw data that can be easily associated with the relevant Consumer, we only transfer anonymous hashed representations of certain types of information back to Our servers then associate the hashed representations with a unique anonymous identifier assigned to each Consumer by When a Consumer subsequently interacts with the Services, this process allows us to provide the Service without storing any sensitive information in a form that would be easily readable to unauthorized third parties. also protects Consumer privacy by seeking to minimize the amount of sensitive data that we store on our servers in the first place. You may also contact us anytime with your questions or concerns. retains the raw data it collects from Consumers for as long as needed to provide the Services. The information received from Business Partners is retained for as long as needed to provide you services. We will retain and use the information we receive for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

You acknowledge that all information, data, text, software, music, sound, photographs, graphics, video, messages, tags, or other materials (“Content”), whether publicly posted or privately transmitted, are the sole responsibility of the person from whom such Content originated, and that You, and not, is entirely responsible for all Content that you upload, post, email, transmit or otherwise make available via the Service. You understand that by using the Service, you may be exposed to Content that is offensive, indecent or objectionable. Under no circumstances will or its parent, holding, subsidiary or related companies, affiliates, officers, agents or employees, as the case may be, be liable in any way for any Content or any loss or damage, no matter the cause of the loss or damage, of any kind incurred as a result of the use of the Service.

Credit Card Payments complies with the Payment Card Industry Data Security Standard (“PCI”), however we contract with a third party to collect and process credit card payments for the Service. We have ensured this company complies with the practices in this Online Privacy Policy but for specific information on the protection of your data through their service please visit their website.

Contact Us

If you have any questions or comments about this Policy, please write to us at:, Inc.
Legal Department
888 Villa St, Flr 3
Mountain View, CA 94041

You can also contact us via email at

Please be sure to include your name, address and email address in any correspondence to us so that we can respond to your inquiry in a timely manner.